Job Overview

Analyze and optimize advertising campaigns on the Amazon platform. Your role will focus on tracking performance metrics, managing budgets, and driving strategies to enhance ad visibility and increase sales.

Responsibilities

• Analyze advertising campaigns and develop insights and recommendations to improve performance.
• Monitor and report on key KPIs, such as conversion rates, CPA, and ROI.
• Work closely with marketing teams to develop and execute effective advertising strategies across various channels, including digital, print, and other mediums.
• Collaborate with cross-functional teams to ensure alignment on campaign objectives and strategies.
• Manage and optimize advertising budgets to maximize impact and ROI.
• Conduct market and competitive research to identify emerging trends, opportunities, and threats.
• Communicate key insights and recommendations to management and key stakeholders.
   

Job Qualifications and Skill Sets

The ideal candidate should have:

• Bachelor's degree in Business, Marketing, Economics or a related field.
• Experience in advertising analytics or related field.
• Amazon advertising experience is highly preferred.
• Strong analytical and problem-solving skills with experience in data analysis and interpretation.
• Experience with advertising platforms such as Google Ads, Facebook Ads, etc.
• Excellent communication and collaboration skills with a proven track record of building successful relationships with cross- functional teams.
• Ability to work in a fast-paced environment and prioritize multiple projects with competing deadlines.
• Proven ability to work independently and as a team member with limited supervision.