Job Overview

We are seeking a data-driven and analytical Keyword Insight Specialist to conduct keyword research, trend analysis, and optimization strategies for search engine marketing (SEO & PPC). The ideal candidate has experience in keyword research tools, SEO analysis, and competitor benchmarking. This role involves identifying high-performing keywords, optimizing content strategies, and providing insights to improve search visibility and ad performance.

Job Qualifications

• Proven experience in keyword research and data scraping/collection.
• Deep familiarity and expertise with Ahrefs, SEMrush, Google Trends and other related SEO tools.
• Proven ability to connect data from different sources to generate accurate conclusions.
• Strong analytical skills with the ability to interpret complex data accurately.
• Exceptional attention to detail and organizational skills.
• Ability to work independently on multiple projects with tight deadlines.
• Excellent written and verbal communication skills.
• Fast learner & highly trainable with good analytical skills.
• Team player and able to work with less supervision.
• Good problem solver & has a positive attitude.
• Must be willing to work onsite, graveyard shifts, weekends and holidays.
• Well-organized, responsible and has initiative.
• Independent with a positive work ethic and passion to succeed.
• Willing to start immediately.

Responsibilities

• Conduct exhaustive keyword research using SEO tools such as Ahrefs, SEMrush and Google Trends to gather data on keyword and phrase usage at local, state and national levels.
• Be creative and meticulous in tying these different data points together to generate accurate insights about the consumer topic you’re researching.
• Package key findings into a digestible format for internal stakeholders to draw conclusions from and turn into written reports.
• Collaborate closely with the PR and Communications team to ensure the accuracy and relevancy of the data presented in reports.
• Stay up to date with the latest developments in SEO and data collection tools to ensure we’re always improving the methods by which we collect, aggregate and analyze data.